Starting to build your business or revamping your image? You probably need a new head shot. Here’s a few head shot trends to close the doors on.
Whether you’re just starting to build your business or you’re revamping your image, you probably need a new head shot. Head shots are typically used on all Realtor marketing materials, and we’re talking EVERYTHING from business cards, to yard signs, bus benches, and even billboards. When someone in your neighborhood starts thinking of buying or selling, you want them to think of your smiling face. However, you want a head shot that makes them think to call you, not turn you into a meme for internet ridicule. I know they say all publicity is good publicity, but here’s a few head shot trends to close the doors on.
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We live in a world where we snap and vlog everything, from our pets sleeping to our workout. It’s not impressive to a potential client, who posted a better pic of her waffles on Instagram this morning, when you open your front facing camera and capture your face from the most unflattering double chin angle, like their Grandma trying to learn how to make a call with her first smartphone.
It’s 2019, Brenda. We’ve traded the mall for Amazon and saved the feather boa photo shoots for the private boudoir. Keeping this outdated head shot on your marketing is like using a picture from college 30 years ago on your dating profile.
Maybe it’s not your fault, maybe you suffer from resting creeper face. Be your harshest critic and make sure your head shot says “I’ll help you find a great home!” not, “ Let me show you the basement”.
The only person who can get away with thumbs up, finger guns or a wink, is your Dad. Keep the cheesy poses out of your head shot. Clients will assume you’re only selling lemons.
We all want to stand out to potential clients, but silly head shots aren’t going to bring you serious clients. Unless you’re planning on representing Roger Rabbit in Toon-town, keep your head shot human.
What would you do with an extra 16 hours?
Spend more time on the things that matter most.
You’re a professional team, not a movie poster for a ‘too-busy-for-love” Realtor who is competing with a rival brokerage, only to fall for the opposing agent, join forces and fight crime. Pick. A. Different. Action.
Hopefully this has given you a reality check on what to do (or not do) in your new head shots. Put down your IPhone, hire a professional photographer and like your Mom always said, just be yourself.
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