Here, we'll deep dive into how you can create a compelling video tour that not only highlights your listings but also helps you close more deals - read on!
In today’s fast-paced real estate market, standing out is the name of the game.
With so many listings vying for buyers’ attention, how do you ensure that your properties are the ones people remember?
The answer is simple: video tours.
A well-crafted real estate video tour can be the difference between a property lingering on the market and a speedy sale.
Let’s dive into how you can create a compelling video tour that not only highlights your listings but also helps you close more deals.
(Photo from Properties)
Before you grab your camera, it’s important to recognize why video is such a powerful tool in real estate. According to the National Association of Realtors, 73% of homeowners say they are more likely to list with an agent who offers to create a video for them. Video tours provide potential buyers with a realistic sense of space, layout, and the flow of a home. It’s a dynamic, engaging way to showcase a property, and it’s also incredibly convenient for viewers. A well-produced video tour allows potential buyers to explore a property from the comfort of their own home, at any time that suits them.
(Photo from LinkedIn Pulse)
The key to a successful video tour starts with planning. You wouldn’t host an open house without preparing the property first, and the same applies here. Start by outlining the key features of the home that you want to highlight. Is it the spacious kitchen, the cozy backyard, or the stunning view from the master bedroom? Know your selling points and plan your shots accordingly.
Next, think about the flow of the tour. You want the video to feel natural and intuitive, guiding viewers through the home as if they were walking through it in person. Generally, it’s best to start at the front door and work your way through the house in a logical order—living areas, kitchen, bedrooms, bathrooms, and finally, any outdoor spaces. Don’t forget to end on a high note, perhaps with the feature that’s likely to leave the most lasting impression.
You don’t need a Hollywood-level setup to create a great real estate video tour, but using the right equipment can make a significant difference in the quality of your video. A good camera is essential; many modern smartphones are more than capable of capturing high-quality video, but if you have access to a DSLR camera, even better. A wide-angle lens can be especially useful in real estate, as it helps to capture more of the room in a single shot, making spaces look larger and more inviting.
Stabilization is also key. Shaky footage can be distracting and look unprofessional. Invest in a tripod or a gimbal to ensure your shots are steady and smooth. Good lighting is another critical factor. Natural light is your best friend, so try to shoot during the day when the property is flooded with daylight. If necessary, bring along some additional lighting to brighten up darker areas.
(Photo from Avail)
When it comes to filming, slow and steady wins the race. Move the camera smoothly as you walk through the property, and avoid jerky or rushed movements. It’s important to give viewers enough time to absorb each space, so don’t rush from room to room. Aim for shots that last between 5-10 seconds before moving on to the next area.
Focus on capturing the property at its best. Before you start filming, make sure the home is clean, decluttered, and well-staged. A well-made bed, fresh flowers, and a tidy kitchen can go a long way in making a home look more appealing on camera. Don’t forget to show off any unique features or upgrades—things like a fireplace, a recently renovated bathroom, or a smart home system can be big selling points.
(Photo from DashWire)
Once you’ve captured all your footage, it’s time to edit. This is where your video really comes to life. Start by selecting the best shots and arranging them in the order you planned during your initial walkthrough. Aim for a video that’s concise but comprehensive—around 2-3 minutes is ideal. This length is long enough to showcase the property without losing the viewer’s attention.
During editing, consider adding a bit of music to set the mood. Choose something that’s pleasant and unobtrusive—nothing too loud or distracting. Also, think about including some text overlays to highlight key features, like “Newly Renovated Kitchen” or “Spacious Backyard.” If you’re feeling confident, you can even record a voiceover to guide viewers through the tour, offering additional insights or pointing out features that might not be immediately obvious.
Your video tour won’t do any good if no one sees it, so once it’s ready, it’s time to promote it. Start by sharing the video on your website and social media channels. Platforms like YouTube, Facebook, and Instagram are great for reaching a wide audience. You can also embed the video in your property listings on real estate websites to give potential buyers an immediate, immersive look at the property.
Don’t forget to include a call to action at the end of the video, encouraging viewers to reach out for more information or to schedule a viewing. The goal is to convert the interest generated by the video into actual leads.
Finally, as with any marketing strategy, it’s important to analyze the performance of your video tours and optimize your approach over time. Pay attention to metrics like views, shares, and engagement, and see if there’s a correlation between properties with video tours and faster sales. Use this data to refine your future videos, focusing on what works best.
To conclude, creating a real estate video tour might take a bit of time and effort, but the payoff can be huge. By giving potential buyers an immersive, engaging look at your listings, you can help them fall in love with a property before they even step through the door. With the right approach, your video tours can become a powerful tool in your real estate arsenal, helping you close more deals and grow your business. Happy filming!
We'd like to thank everyone for taking the time to read this blog post! For more real estate content coming your way - keep your tabs posted on our socials: we'll be posting new blogs every Monday, Wednesday, Friday, and Saturday.
Credits as well to the following websites for providing the insights to create this blog post, go give their articles a read as well!
Agent Fire: https://agentfire.com/blog/32-attention-grabbing-real-estate-video-ideas/
Train Agents: https://trainagents.com/using-virtual-tours-as-a-real-estate-agent/
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