How to Create Shareable Real Estate Content: A Guide for Agents

Creating shareable content in the real estate industry is more than just showcasing beautiful homes—it's about connecting with your audience and making your content so valuable and engaging that people can't help but hit the "share" button.

Whether you're aiming to increase brand visibility, generate leads, or build relationships with clients, crafting shareable content is a powerful tool to add to your marketing toolkit.

In this blog, we'll break down the strategies for creating shareable real estate content that gets noticed, clicked on, and passed around.

Whether you're a social media newbie or a seasoned pro, these tips will help you create content that your audience loves to share.

1. Know Your Audience: Who Are You Creating For?

(Photo from Video Supply)

Before you even think about creating content, you need to understand who you're creating it for. Are you targeting first-time homebuyers, real estate investors, luxury buyers, or sellers? Each audience has unique needs, and your content should reflect that.

How to zero in on your audience:

• Surveys & Feedback: Ask your current clients about their biggest concerns or challenges. Are they worried about market trends, mortgage rates, or how to prepare their homes for sale? Use that information to guide your content creation.
• Research trends: Use platforms like Google Trends or even just social media to see what topics are gaining attention in the real estate space.

Once you know your audience’s pain points and interests, you'll be able to create highly relevant and valuable content. When people find your content helpful, they're more likely to share it.

2. Diversify Your Content: Keep It Interesting

Sticking to one type of content can get stale fast. To keep your audience engaged, you’ll want to mix up your formats and make sure you’re appealing to different kinds of learners and browsers.

Popular types of shareable content include:

• Blog Posts and Articles: Go in-depth on topics like "How to Stage Your Home for a Quick Sale" or "Top 5 Things to Look for in Your Dream Home." Long-form content works well for social media and email shares, especially when it's packed with actionable advice.
• Infographics: Visual content is 40 times more likely to be shared on social media. Try creating a visually appealing infographic on local market trends, the home-buying process, or tips for first-time buyers.
• Video Content: Short, snappy videos on Instagram or TikTok can show off new listings, explain market data, or give quick tips on home maintenance. Videos are super shareable, especially when they're educational and entertaining.
• Testimonials and Case Studies: People love to see real-life success stories. Share a quick video or post about how you helped a family find their dream home or helped a seller close at above asking price.

When you diversify your content, you can appeal to a broader audience, keeping them engaged and encouraging shares.

3. Be Informative, But Make It Fun

(Photo from LinkedIn Pulse)

Real estate is serious business, but that doesn’t mean your content has to be dry. The most shareable content strikes a balance between being informative and entertaining. Remember: people don't just want to be educated—they want to be entertained.

How to inject fun into your content:

• Use Humor: Throw in light humor where appropriate. A meme about the frustrations of finding the perfect home, or a funny anecdote from your experience as a real estate agent can make your content feel more human and relatable.
• Tell Stories: Everyone loves a good story. Instead of just presenting facts, turn your client experiences, challenges, and victories into engaging narratives. Storytelling builds emotional connections and makes your content more shareable.
• Behind-the-Scenes Content: Show your audience the human side of real estate. Give them a sneak peek into your day-to-day life as an agent, whether it's hosting an open house, negotiating a deal, or just grabbing your morning coffee. Personal and behind-the-scenes content helps to build a rapport with your audience, which increases the likelihood that they'll share your posts.

4. Optimize for Social Media Sharing

You can have the best content in the world, but if it's not optimized for sharing on social media, you're missing out. Luckily, making your content more shareable is relatively simple.

Key ways to optimize your content for sharing:

• Make It Visual: Social media users scroll quickly, so use eye-catching images, videos, or infographics. A beautiful photo of a new listing or a well-designed graphic will stand out in crowded feeds.
• Create Catchy Headlines: Your titles should be snappy, clear, and intriguing. Use numbers (e.g., “7 Reasons to Move to [City] Right Now”) and power words (e.g., “Ultimate Guide” or “Pro Tips”) to grab attention.
• Use Share Buttons: Include social media sharing buttons on your blog or website. If people have to go out of their way to share, chances are they won’t do it. Keep it simple.
• Leverage Hashtags: Research popular real estate hashtags (#realestate, #justlisted, #dreamhome) and use them to increase your content’s visibility on platforms like Instagram, Twitter, and Facebook.

5. Engage with Your Audience

(Photo from Kolsquare)

Creating shareable content is a two-way street. To encourage people to engage with your posts, you need to engage with them first. Respond to comments, ask questions in your posts, and create polls or quizzes to invite participation.

Pro tip: When people comment on your content, ask them to share their thoughts with their friends. For example, in a post about home-buying tips, ask readers, “Know someone looking to buy? Share this with them!”

Engagement isn’t just about boosting your content in the algorithm—it builds relationships. The more you interact, the more loyal your audience becomes, and they’ll be more likely to share your content with their network.

6. Include a Call to Action (CTA)

Every piece of content should have a clear goal. Whether you want your audience to share, comment, or visit your website, you need to ask them directly with a compelling call to action.

Examples of effective CTAs:

• “Share these tips with someone who’s house-hunting!”
• “Know someone looking to sell? Tag them below!”
• “Ready to find your dream home? Contact me today!”

A strong CTA not only encourages action but also gives your audience a reason to engage further with your content.

7. Keep it Consistent

(Photo from Pikwizard)

Finally, consistency is key. To stay top of mind, you need to regularly produce content. Stick to a content schedule, whether that’s posting daily on social media or creating blog posts weekly. The more consistent you are, the more your audience will come to expect and share your valuable insights.

Creating shareable real estate content is all about knowing your audience, providing value, and making it easy for people to engage with and distribute. By following these tips, you’ll be well on your way to boosting your online presence and generating more leads—all through the power of shareable content!

As always, we here from Transactly would like to thank you guys so, so much for taking the time to read this blog post - your continuous support is always appreciated! For all the latest real estate content, latest news, and more to fuel your daily digest, stay tuned: we'll be getting new blog posts up every Monday, Wednesday, Friday, and Saturday.

We'd like to give credit where credit is due and list down the following websites that provided the inspiration behind this blog post - go give their articles a read!

Constant Contact: https://www.constantcontact.com/blog/real-estate-content-ideas/

Easy Agent Pro: https://www.easyagentpro.com/blog/facebook-real-estate-content/

Flyer Co: https://www.flyerco.com/5-ways-to-make-your-real-estate-content-shareable/

RISMedia: https://www.rismedia.com/2017/08/06/real-estate-agents-ways-create-shareable-content/