How to Use Pinterest to Market Properties

Pinterest, the visual discovery and bookmarking platform, has evolved far beyond its initial reputation as a haven for DIY enthusiasts and recipe collectors.

Today, it stands as a powerful marketing tool, especially for the real estate industry.

Real estate agents, property managers, and home sellers are leveraging Pinterest's unique visual nature to showcase properties in ways that attract potential buyers and renters.

In this blog post, we'll dive into how you can use Pinterest to effectively market properties, providing actionable tips and creative strategies to elevate your real estate game.

1. Create a Business Account

(Photo from Heather Farris)

Before diving into the world of pins and boards, make sure you have a Pinterest Business account. This type of account offers analytics, ads, and other features that are not available with personal accounts. It’s straightforward to set up and instantly gives you access to tools that help you understand your audience and track your performance.

2. Optimize Your Profile

Your Pinterest profile should be a clear reflection of your brand. Use a high-quality logo or professional headshot as your profile picture. Write a concise, keyword-rich bio that explains who you are and what you do. Include a link to your website or blog to drive traffic from Pinterest to your main platform.

3. Organize Boards Strategically

(Photo from LinkedIn Pulse)

Think of your boards as virtual listings. Create boards that categorize different types of properties you market, such as “Luxury Homes,” “Beachfront Properties,” or “Downtown Apartments.” Use catchy titles and descriptions packed with relevant keywords to make your boards discoverable.

4. Pin High-Quality Images

(Photo from Nicole Mickle)

Pinterest is a visual platform, so the quality of your images matters immensely. Invest in professional photography to showcase properties in the best light. High-resolution images that capture the essence of a property’s unique features will attract more viewers. Include multiple angles and highlight key selling points such as beautiful kitchens, spacious living areas, and stunning views.

5. Use Rich Pins

Rich Pins provide more context about an idea because they include extra information directly on the Pin itself. For real estate, this could mean integrating data like property descriptions, prices, and availability directly into your Pins. This not only makes your Pins more informative but also drives engagement as users can see crucial details at a glance.

6. Incorporate Keywords and Hashtags

Just like with any other online marketing strategy, SEO is important on Pinterest. Use relevant keywords in your Pin descriptions, board titles, and profile bio to increase your chances of appearing in search results. Hashtags are also useful for categorizing your Pins and making them easier to find.

7. Create Infographics and Guides

(Photo from DAC Group)

Pinterest users love educational content. Create infographics or guides that provide valuable information to potential buyers or renters. This could include tips for first-time homebuyers, guides to different neighborhoods, or checklists for property inspections. These types of Pins are highly shareable and can drive significant traffic to your boards and website.

8. Engage with Your Audience

Pinterest is a social network, so engagement is key. Follow other users, particularly those who are interested in real estate. Repin content that aligns with your brand, comment on Pins, and respond to comments on your own Pins. Engaging with your audience not only builds community but also increases the visibility of your profile and Pins.

9. Leverage Pinterest Analytics

(Photo from Larry Ludwig)

To understand what’s working and what isn’t, regularly check your Pinterest Analytics. This tool provides insights into which Pins and boards are most popular, the demographics of your audience, and how people are interacting with your content. Use this data to refine your strategy and focus on the types of content that drive the most engagement.

10. Promote Pins with Pinterest Ads

For those willing to invest a bit more, Pinterest Ads can significantly boost your reach. Promoted Pins look like regular Pins but are shown to a larger, targeted audience. You can target ads based on location, demographics, interests, and more, making it a highly effective way to reach potential property buyers or renters.

11. Collaborate with Influencers

Influencer marketing isn’t just for Instagram or YouTube; it works on Pinterest too. Collaborate with popular Pinterest users who have a following that aligns with your target market. They can create Pins that feature your properties, driving their followers to your boards and ultimately increasing your reach.

12. Feature Testimonials and Success Stories

People trust people. Feature testimonials from satisfied clients and success stories of properties sold or rented through your agency. Create visually appealing Pins that tell these stories, complete with photos of happy clients and their new homes. This builds trust and adds a personal touch to your marketing efforts.

13. Stay Consistent

(Photo from FACTS Management)

Finally, consistency is key to any successful marketing strategy. Regularly update your boards with new Pins, maintain engagement with your audience, and keep your profile active. The more consistently you Pin and interact, the more visible and relevant your profile will become.

In conclusion, using Pinterest to market properties can be a game-changer for real estate professionals. By optimizing your profile, strategically organizing boards, using high-quality images, and engaging with your audience, you can create a compelling presence on Pinterest that attracts and converts potential buyers and renters. So, start pinning, and watch your real estate marketing efforts soar!

As always, thank you guys so much for taking the time to read this blog post - we here at Transactly are always grateful for the support! Stay tuned for more content coming every Monday, Wednesday, Friday, and Saturday.

We'd also like to list down the following sites that provided the inspiration for this blog post - go give them a read as well:

AgentFire: https://agentfire.com/pinterest-real-estate-marketing/

Constant Contact: https://www.constantcontact.com/blog/pinterest-real-estate/

LinkedIn Advice: https://www.linkedin.com/advice/1/how-can-you-use-pinterest-showcase-your-rental-rzz3c

Styldod: https://www.styldod.com/blog/real-estate-lead-generation-using-pinterest