How to Use Social Media to Grow Your Real Estate Business

Navigating the social media landscape as a real estate professional can be quite the adventure.

Unlike traditional products that go from manufacturing to retail, your "products" are properties, your services are more like concierge experiences, and your clients are often one-time buyers.

But fear not! Social media offers a versatile and dynamic platform to establish yourself as a trustworthy and reputable real estate business.

Here's how to leverage social media to grow your real estate brand:

Build an Online Presence for Your Realty Office

(Photo from Tomato Fish Marketing)

Your online presence is like a digital resume for potential clients. Home buyers and sellers are diligent researchers, and a strong online presence can significantly enhance your credibility. Here's how to use different platforms effectively:

• Facebook Business Account: Create a professional page filled with rich content. Regularly update it with new home listings, announcements of sold properties, and spotlight success stories.
• Twitter and Instagram: These platforms are perfect for showcasing your best property photos. Engage with followers through visually appealing posts and build a loyal audience.
• LinkedIn: Curate a professional presence to attract clients who do thorough brand research. It's also a great platform for networking with other real estate professionals.

Showcase Stunning Property Photos

(Photo from Provident Housing)

Real estate is all about visuals, and social media thrives on eye-catching images. Post beautiful photo walkthroughs of new properties on platforms like Instagram and Facebook. Utilize stories and collections to keep your audience engaged. Don't forget to include 3D virtual tours to give potential buyers a comprehensive view of your listings.

Share Listings with Local Groups

Leverage the power of local groups on social media. Join communities that focus on house-hunting and real estate in your area. Share your listings, photos, and engaging stories to build rapport and increase local awareness of your properties.

Create a Feed History of Beautiful Homes

A captivating social media feed can attract and retain followers. When potential clients visit your profile, they should be dazzled by a history of beautiful homes and engaging content. This not only entertains but also showcases your success and expertise.

Share Success Stories and Client Testimonials

(Photo from Vocal Video)

Personal stories and testimonials create a connection with your audience. Invite clients to share their experiences with your team through videos, audio, or written testimonials. This kind of authentic content builds trust and confidence in your brand.

Encourage User-Generated Content

User-generated content is a powerful marketing tool. Invite past and future clients to share their stories, photos, and ideas on your page. This not only fosters a sense of community but also provides authentic content that resonates with your audience.

Network with Other Agents for Hard-to-Sell Houses

(Photo from VRG Soft)

Social media is an excellent platform for networking with other real estate professionals. Collaborate with buyers’ agents to find the perfect match for hard-to-sell properties. Discover lesser-marketed properties that might suit your clients. B2B networking on social media can open up new opportunities for your real estate business.

By effectively utilizing social media, you can build a robust online presence, engage with your community, and grow your real estate business. Ready to get started? Dive in and watch your brand thrive in the digital space!

As per usual, thank you so much for taking the time to read this blog post! If you enjoyed the content, don't forget to leave a comment down below. We get new blog posts up every Monday, Wednesday, Friday, and Saturday, so stay tuned for all the latest coming your way!

We'd also like to give credit where credit is due and list down the websites that provided the inspiration for this blog post - give their articles a read as well!

Follow Up Boss: https://www.followupboss.com/blog/real-estate-social-media-marketing

Hootsuite Blog: https://blog.hootsuite.com/real-estate-social-media/

Luxury Presence: https://www.luxurypresence.com/blogs/real-estate-social-media-marketing/

Snappa: https://snappa.com/blog/real-estate-social-media-marketing-tips/

Sprout Social: https://sproutsocial.com/insights/social-media-for-real-estate/