Your online presence is like a resume for your customers. The more profound your online presence, the more rapport you will have with buyers and sellers.
Instead, your products are property, your services are ‘concierge’ and your clients are often one-time buyers. But that doesn’t mean you can’t build a powerful reputation for yourself as a reliable and rewarding real estate business to work with.
Social media is one of the most flexible marketing channels available, making it ideal for real estate marketing. The platforms are often have a highly visual focus and also bring local community members together online. You can use these elements to build a social media presence and begin finding clients through social media for your real estate business.
Ready to get started? Here’s how to tackle social media marketing for a real estate brand:
Your online presence is something like a resume for customers. Real estate customers are often careful, doing their homework on an agency or brokerage before choosing. The more profound your online presence, the more clout you will have with researching buyers and sellers. The key is to know how to use each platform to build the right kind of presence for either credibility, momentum, or both.
Social media is image-driven and so is good real estate marketing. When you have a gorgeous photo walkthrough for a new property, post that eye-candy on your social media channels. Make stories and collections on the most image-driven platforms, while detail platforms like Facebook can host the entire listing alongside your best images. You should also include shots and links to your 3D virtual tours.
Many social media platforms help locals find each other through groups and interests. Join a few local groups for locals and especially for those house-hunting and looking to sell property in your area. Start sharing home listings, photos, and fun stories with local groups to build a rapport and grow awareness with locals about your available properties.
When a new lead first stumbles across your brand’s social media profile, they may spend a few moments scrolling down through your past posts. Dazzle, delight, and entertain viewers who are keeping up in real-time and those reading your entire feed in one fascinated sitting. With beautiful and engaging social media content, your page can become a drat on entertainment value alone.
Use social media to share fun and personalizing stories about your past successes. Invite clients to share their testimonials through video, audio, or written stories of their experience with your team. These personal windows into your brand are the kind of content that makes audiences feel connected to you and confident in your ability to achieve more happy conclusions for future clients.
In fact, user-generated-content is a powerful marketing tool, especially for social media campaigns. Use your social media channels to invite past – and even future – clients to share their stories, photos, and ideas on your page. Encourage user-generated-content that is uplifting and relates to your real estate sales and community.
Lastly, social media makes it easier to network with other local real estate businesses for the kind of partnerships everyone benefits from. Get the word out to buyers’ agents if you have a hard-to-sell property that needs a special buyer. Find out about lesser-marketed properties for your hard-to-please buyer. Even B2B, social media is good for your real estate business.
Growing an effective following, one which actually produces real-world results for your business beyond just a follower count, takes time and intentionality. Obviously no one would raise their hand and say “I have extra time!” We could ALL use a little more time.
A wise step for scaling up your business is to delegate non-revenue-generating tasks like paperwork and coordinating transactions to a Transaction Coordinator. Hiring in-house can be difficult and expensive, but in the digital age there are new and highly effective ways to make it a reality without major commitment.
Carve out time by delegating transaction coordination to a Transactly TC! Try our services out with a demo today at:
https://info.transactly.com/demo
This single move cuts out 90% of the contract to close ‘busy work’, and saves agents like you 16+ hours per transaction for a flat fee per contract!
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