REALTOR® Code of Ethics, Standard of Practice 1-6.
One source of unnecessary stress and poor customer experiences are offers and counteroffers. This is despite the industry’s best attempt to minimize the influence of personal opinions and unnecessary delays. Standard of Practice 1-6 of the REALTOR® Code of Ethics states, “REALTORS® shall submit offers and counter-offers objectively and as quickly as possible.”
In a world where customers increasingly demand and expect transparency, real estate transactions remain one of the most confusing, inefficient, and frustrating experiences consumers have. One reason for that is our industry’s consistent struggle to make Standard of Practice 1-6 a reality, rather than a guiding principle.
Transactly was founded to solve that problem. By putting trust and transparency at the center of everything we do, Transactly automates compliance and creates an entirely different and vastly-improved customer experience.
Transactly Delivers Offers to Clients in Real-time.
Many features of Transactly empower REALTORS® when delivering offers and counteroffers. There are two important words in Standard of Practice 1-6. The first is objectively. This is defined by the absence of “personal feelings or opinions in considering or representing facts.” The second is quickly. This simply means fast—or “with as little delay as possible.”
(The quote marks are there because we looked up the definition in the dictionary. As a REALTOR® I know our definitions of “objectively” and “quickly” aren’t the same definitions our customers have—and that’s the problem, in a nutshell.)
