Remove the Stigma.
Even though your client may want to get rid of their property pronto, advise them that taking the time to remove the stigma from the property will positively affect they offers they get. When attempting to sell a stigmatized property quickly after an incident they will likely have to take an offer below market value. In order to avoid that scenario, encourage them to follow the steps below.
Remodel and Clean Thoroughly.
Remodeling a stigmatized property is a great way to remove some of the negative perceptions of the property. If the property is infamous you will want to encourage your clients to invest in a remodel if they wish to get full market value for the property. For instance, if something happened and the home was televised and followed by the public, changing the appearance of key aspects of the home inside and out would almost be essential. Transform that property like a werewolf on a full moon, and you will actually be pleasantly surprised with the results.
If the property is not infamous though, a full remodel is probably not necessary.
In the case where remodeling is not an option for the owners, at the very least get the house professionally cleaned, and keep it exceptionally clean. Cleanliness is especially important for a stigmatized property listing. Any traces of something taboo could immediately turn potential buyers away. As well as continue the negative perceptions of the property. To ensure the property looks pristine, a new coat of paint and some landscaping should be done. These can be done inexpensively. They could even make some cheap DIY pumpkin décor and spice up their front porch for the holidays, while also doing a fun family activity. So, even if your clients have a very small budget for renovating, they can at least take these necessary steps to prepare their home for sale.
