Be a Good Listener
This may be one of the more surprising real estate cold calling tips, but it is an essential one. Yes, your script and your pitch are very important, but it is more important to actually listen to your potential client. That’s right, take a breath, and give them a chance to talk before you dive head first into your pitch. You will be significantly more successful with all of your cold calls if you put an a strong emphasis on listening.
Asking open ended questions that require the other person to truly engage in a conversation with you, is more likely to lead to an in-person meeting. For example instead of saying “Would you like to sell your house for $250,000?” ask “If you were to sell your home, where would you love to live?” These questions will lead to a more meaningful conversation in which you are able to assess their wants and needs. Once you are able to determine their wants and needs, you can easily address them. Thus showing your professionalism and competence as an agent. Practicing great listening skills on a cold call makes a lasting impression on everyone you talk to, even if they don’t immediately turn into a client they will be sure to remember you when they need an agent.
