Pick Your Platform
You have two primary options when it comes to recording your virtual open house. Each one offers great benefits, so it may even be worth it to do both for your listings.
You must have a smartphone or high quality video camera regardless of which you choose to do. A smartphone would be more convenient because it allows you to directly connect to, or upload to, the online platform needed to share your open house.
Interactive Video
Interactive, or live virtual open houses can be hosted on social media sites like Facebook, or on conferencing platforms like Google Hangouts or Zoom. The fact that these are done in real time, and allow potential buyers to comment and ask questions in the moment, makes them the closest to traditional open houses. Buyers love the interactive aspect of these tours, but if you are not well rehearsed and comfortable on video, you can easily have complications or fumbles.
This method also allows for easy lead capture. For potential buyers to access the open house you will need to provide them with a code or invite. You then know that everyone you provided access to the open house is interested, and you can reach out to them at a later date.
Pre-Recorded Video
These videos can be filmed ahead of time, allowing you to practice, re-film, and edit as much as you want. Once you have your open house filmed perfectly you can then upload the recording to Youtube, Facebook, or your website. Obviously this approach will let you have more control over how your showing goes, and for agents who are inexperienced in front of a camera this is a good way to get used to it. The downfall is that buyers will not be able to ask questions and comment in real time. Leaving you to address any concerns they may have later.
