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Selling a House

Reasons to Invest in Real Estate as a Real Estate Agent

There are many reasons to invest in real estate as a real estate agent, and at least one is sure to stand out and grab your attention.

Madison Clifton
Apr 6, 2020

Are you making the most out of your involvement in the real estate industry? As an agent you are in the perfect position to become a profitable investor in the industry. There are many reasons to invest in real estate as a real estate agent and at least one is sure to grab your attention. It is understandable you may not want to feel like your life is completely consumed by the real estate industry. With your existing knowledge though, and skill related to the industry, you are only missing out if you aren’t investing in it.

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First Hand Knowledge of the Market 

As a realtor you must develop an extensive knowledge base of your local real estate market. This requirement of your job can easily become your greatest advantage as an investor. Having an understanding of the recent trends and forces that are most prominent in your area will quickly become valuable. It prepares you to make educated, and successful investment decisions. You are able to quickly and easily profile a potential investment property, and determine its profitability. You know first hand what it takes to sell a property successfully, and if one truly possesses the potential to sell quickly on the open market. This knowledge gives you a competitive advantage over other investors. One that they can not match unless they hire an agent to help them make investment decisions.

Real Estate Network 

Networking is an essential part of the real estate industry. The network you developed over your years as an agent can not only help you in your career, but also in your success as an investor. The people you have developed relationships with can advise you on potential investments. As well as alert you to possible investment opportunities they find, and help make the financing process easier. A well established network also gives you connections to real estate attorneys that would be prepared to assist you with any legal matter involving your investments. As an agent you have already established the relationships necessary to help ensure your success as an investor, so why not utilize them? 

Generate Buyer Leads 

Through promoting your investment properties you will be exposed to many potential buyers. You are then able to contact these buyer leads to hopefully convert them to clients of yours. This method of lead generation is essentially free because the leads came to you naturally through your investment business dealings. Utilizing this method of lead generation will introduce you to countless buyer leads who are actively participating in the search for a home. Making them a great and receptive audience to hear about your services as an agent.

Your Commission Will Increase 

A commission increase is a reason to invest in real estate as a real estate agent that obviously appeals to every agent. When you become an investor it opens you up to an entirely new client base. Many investors hire real estate agents to advise them on investment purchases. Having personal experience investing in real estate is an extremely valuable quality to other investors when they are looking to hire an agent. 

Investors are an extremely profitable client base because they are often repeat customers. Normal home buyers may only need your services about once or twice in their lifetime. Whereas investors will often be making multiple purchases a year. Having clients that you can rely on every year to hire you is a rarity in the real estate industry. Therefore it should be taken advantage whenever possible.

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You Come Across Opportunity Everyday 

When you actively work in the real estate industry everyday you are bound to come across amazing investment opportunities. By taking the plunge and committing to being a successful real estate investor you would be able to seize these opportunities. Not only advancing your career, but giving you a second stream of income. Branching out into the investment side of the real estate industry only presents you with benefits as an agent. Investigate the opportunities available to you today. Then truly discover for yourself just how advantageous it is for you to invest in the industry.
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